The Virtual Seat
Watch it live from anywhere.
- The full live session, streamed as it happens
- Watch from your office, your truck, your kitchen table
- Access details delivered by email before doors
$49 per screen
Watch It LiveEveryone wants a seat at a bigger table.
For one afternoon, WSJ-bestselling author Coach Micheal Burt brings The Big Table to Tupelo: two hours on recognizing the game you’ve outgrown and playing a bigger one, in a room full of North Mississippi people who are done playing small. Hosted by Justin Stark.
Thursday, October 15, 2026 1–3 PM · Doors at noon General admission free Seats limited
A word from your host · 60 seconds
WSJ Bestselling Author
Founder, The Greatness Factory
25+ Years Coaching High Performers
Featured in Forbes & Entrepreneur
—Days
—Hours
—Minutes
Oct 15Tupelo, MS
507 S Church St, Tupelo, Mississippi
Doors at noon · Session 1–3 PM
You’re not failing. You’re playing the wrong game.
Coach Burt’s whole premise is one sentence long: you’re not under-skilled. You’re over-committed to a game you’ve already outgrown. See if any of this sounds familiar.
You’re successful, and underutilized. The ceiling isn’t your effort. It’s the room.
You’ve outgrown your role, your market, maybe your industry, and you can feel it.
You want better returns on the same hours, not longer hours.
You know your skill deserves more income and more impact than the current game pays out.
If you nodded at any of those, hear this: frustration isn’t a warning sign. It’s a signal, and reading it correctly is exactly what The Big Table teaches.
The man at the head of the table.
Micheal Burt coaches the people other coaches study. A former championship basketball coach turned business coach, he has spent 25+ years pushing high performers past the rooms they’ve outgrown, and he built an eight-figure business of his own doing it.
When he takes the stage in Tupelo, you’re not getting theory. You’re getting the operating system he charges companies serious money for, compressed into two hours and pointed at your game.
- WSJ-bestselling author, including Flip the Switch
- Founder of The Greatness Factory
- 25+ years coaching high performers
- Built an eight-figure business and raised $20M+ in capital
- Host of The Big Table Podcast
- Featured in Forbes and Entrepreneur
Two hours. One formula. Your next move.
This isn’t a hype session. Coach Burt walks the room through The Big Table Formula, the same framework he uses with the high performers he coaches:
- Spot the moment you’ve outgrown your game The signs are predictable once you know them. Most people read them as burnout and slow down. Exactly backwards.
- Read frustration as a signal, not a failure The thing gnawing at you isn’t weakness. It’s data about the size of the table you’re sitting at.
- Name your primary value-creating skill Get ruthlessly clear on the one thing you do that creates most of your value, and stop diluting it.
- Choose bigger problems and better vehicles Same talent, pointed at a bigger problem in a better vehicle, pays completely differently.
- Think in leverage, reputation, and positioning How the people at bigger tables actually think, so you stop trading hours and start compounding.
- Then the table talk starts You’ll be shoulder to shoulder with owners, agents, and operators from across North Mississippi. The room is half the value.
Brought to your backyard by Justin Stark.
Justin Stark, owner of Pontotoc Insurance Agency and a national speaker in his own right, has sat at tables most people around here never get invited to. His conviction: North Mississippi shouldn’t have to drive to Nashville or Dallas for a room like this.
So he’s bringing the room home. One afternoon, right up the road, with a coach whose calendar does not usually say “Tupelo” on it.
Two hours. One room. A bigger game.
October 15 is one Thursday afternoon. The game you’re playing the day after is up to you.
Choose your seat.
Four ways to sit at this table — including a free seat in the room. Paid seats check out securely with instant confirmation.
The Seat in the Room
The flier is for this one.
- Your seat in the room: Thursday, Oct 15, 1–3 PM, Tupelo
- Coach Burt live, not through a screen
- The room itself: owners, agents, and operators from across North Mississippi
- Doors at noon. Come early; the table talk starts before the mic does
Seats limited. The flier isn’t kidding.
The Head Seat
One conversation about your game.
- A private 1-on-1 session with Coach Micheal Burt and Justin Stark
- Your business, your numbers, your next table — on the table
- The rarest seat of the day, in the smallest supply
Price shown at secure checkout
Book the 1-on-1Checkout opens in a new tab on Justin’s secure payment page with instant confirmation; your card details never touch this site. Questions first? Reach Justin directly or call (662) 509-1213.
Save your free seat.
General admission is on the house. Ten seconds of typing and your name is on the list at the door — Thursday, October 15, doors at noon.
You’re on the list.
See you Thursday, October 15 — doors at noon, 507 S Church St, Tupelo. Want more than a seat? VIP and the 1-on-1 are just above.
Thursday, Oct 15, 2026Doors at noon · Session 1–3 PM
507 S Church StTupelo, Mississippi · Map it
Presented byThe Greatness Factory
Hosted byJustin Stark · Pontotoc, MS
Before you grab your seat.
I can’t be in Tupelo on October 15.
Then take the Virtual Seat. The full session streams live, and your access details arrive by email before doors open. Same table, your couch.
Who is this room actually for?
Owners, agents, producers, and operators who are already good at what they do and can feel they’ve outgrown the game they’re playing. If you’re brand new, you’ll leave with a map. If you’re established, you’ll leave with your next move.
How do I get my ticket?
General admission is free — register with the quick form and your name is on the list at the door. VIP, virtual, and 1-on-1 seats check out on Justin’s secure payment page and confirm instantly. Virtual seats get their stream link by email before doors.
I want Coach Burt’s eyes on my business.
That’s the Head Seat: a private 1-on-1 with Coach Micheal Burt and Justin Stark about your business, your numbers, and your next table. It’s the smallest supply of the day.
The table is set. The seats are not endless.
One afternoon in Tupelo. A coach you’d normally fly to see. A room full of people playing for more.